I find the giant "UPGRADE" button insulting. Its color, position and size are there to immediately draw your eye to it. NO, upgrading is NOT the most important thing to my life and it shouldn't be the most important element in your UI. It feels very insulting. I wish you would go back to your old UI, which was perfectly fine. To be honest, it really doesn't feel like this added any value to my life. Others have commented on the flakiness of the site. I wish you had spent your resources solving that.